WH Beauty Editor Perdita Nouril had a play with the products. In my experience, they tend to last longer than dewy finishes. While the colour match for us was way off, the foundation itself was a brilliant base product. We're hoping that it comes to some U.K. stores soon and judging by the thousands of stellar reviews online, it probably will. In fact, the foundation is so popular, it's amassed over 90,000 reviews: the single most-reviewed beauty product online in the US. Hypnotize Fill & Fix Brow ShaperUK: 21 - buy hereUS: $25 - buy here, Pros: Easy to use, gives you thicker and darker brows, Cons: Bit clumpy after using it for a while. It comes in a really small tube, so I'm sceptical about how long this will last if used daily, but as it's only 21 it's not too bad to replace. For only $28, you can purchase a 7mL tube of this effective concealer. Il Makiage F*ck I'm Flawless Multi-use Perfecting ConcealerUK: 24 - buy hereUS: $31 - buy here, Pros: Accurate colour match, easy application, covers blemishes and dark circles. There is a flip side: you may not get long-lasting results without a setting spray if you have oily skin. Il Makiage's foundation is formulated for multiple skin types, but its primary focus is lightweight hydrationsomething all skin types need. Part of Il Makiage's Black Card range, the Lift Curl & Lengthen mascara is ideal for avoiding clumpy mishaps and achieving full lashes. This revenue helps us to fund journalism across The Independent. Once youve finished answering every question, you simply pop your email in a box and it reveals your shade. However, we wouldnt put it solely down to the quiz. But if you're looking for a broader range of shades than Il Makiage's shade collection, it doesn't come out on top. Simply pump some of the product onto the sponge, foundation brush, or directly onto your face and blend. But any that you send back, you won't be charged for. It gave me a dewy feel without too much of a dewy lookto my liking. (Spoiler alert: I am TRULY OBSESSED.). We may earn commission from some of the retailers, but we never allow this to influence selections. Personally, one bottle stretched over three months and I used it often. The survey is detailed and thorough, just be certain with your answers before you commit to buying the foundation to avoid disappointment. Il Makiage review | Foundation shade 60 + Concealer shade 3 5 Chantsy [Chantal Sarkisian] 2.01K subscribers Subscribe 475 Share 65K views 3 years ago #330 #ilmakiagereview. Hands up if you love a brand new beauty drop? The matte finish lasted for about six hours before oil started to shine through around my t-zone areawhich is still a pretty impressive amount of time. With all-day staying powder and an ultra-fine finish, it's a great. This has definitely earned a permanent place in my make-up bag. ', 'This was a winner for me purely because it wasn't sticky. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. It gives a smoothing effect to skin to even out skin tone, blurs pores and conceals blemishes with one light layer. If you head to the IL MAKIAGE website you can, of course, shop by category: mascara, eye shadows, blushers or bronzers or instead, shop by 'talent'. Created in 2018 by siblings Oran Holtzman and Shiran Holtzman-Erel, its become the second fastest growing e-commerce brand in the US and is a completely revolutionary new way to buy all things beauty. Paraben- and phthalate-free hi loves! Including: the foundation that's amassed over 90,000 reviews online. productslearn more about, About My Skin: Combination to oily and prone to acne scarring, The Science: Water-binding hyaluronic acid, How to Apply: Use a few good pumps and blend, The Value: Pricey, but a little goes a long way, Reviewed: Il Makiage F*ck I'm Flawless Concealer Is an IRL Filter, Woke Up Like This Flawless Base Foundation. "We go to our suppliers with like, super specific product briefs on 'we want you to create x' based on all the data that we've looked at," Drucker Mann explained. IL MAKIAGE is a consumer-tech company which builds and scales digital-first brands to disrupt the offline-dominated beauty industry. Il Makiage launched in 2018 and has a full product line, but their foundation is likely their most notable launch. . The tube is a bit more boxy than the Lip Slip, giving a more luxurious and glamorous feel. Aqua/water, Cyclopentasiloxane, Dimethicone, Isododecane, Talc, Peg-10 dimethicone, Ethylene/acrylic acid copolymer, Octocrylene, Alcohol denat, Peg-4, Isononyl isononanoate, Caprylyl dimethicone ethoxy glucoside, Polymethyl methacrylate, Myristyl lactate, Polysorbate 20, Sodium chloride, Disteardimonium hectorite, Cetyl dimethicone, Dimethicone/vinyl dimethicone crosspolymer, Benzyl alcohol, Sodium dehydroacetate, Hydrogen dimethicone, Silica, Magnesium aluminum silicate, Tocopheryl acetate, Triethoxycaprylylsilane, Aluminum hydroxide, Polymethylsilsesquioxane, Disodium edta. Despite having dry skin, I've always looked for mattifying foundations. Over the last year and a half, Oddity has made a series of moves that indicate it could be preparing for an IPO. You can then buy it as a one-off purchase for 36, or subscribe to delivery of a new bottle every four months for 33. The Everygirls product selections are curated by the editorial team. Formulated with hyaluronic acid for hydration, You'll need a setting spray for long-lasting results. She needs help choosing, she needs recommendations.". For reference, Im wearing shade 110, and currently, my best match is LOreals Infallible Pro Matte in Sun Beige or Fenty in 290. I took the shade match quiz and was matched with the color 105. Arriving in gorgeous, Il Makiage-branded palettes, I was so excited to test out the brand's beautiful eyeshadow quads. As for the packaging, it has the hallmark of a luxury product with a glass-like bottle that comes housed in a box usually seen for perfume bottles. However, this was comfortable to wear and had a barely there texture. We tried the Il Makiage foundation to see if its worth the hype. The texture is really creamy so I used the concealer brush to evenly apply it as the thick formula definitely needs to be blended. Get your order as described or receive your money back. It has the perfect consistency for methick enough to provide adequate coverage but not heavy enough to make my face look cakey. Il Makiage Lip SlipUK: 22 - buy hereUS: $24 - buy here, Pros: Lovely colour, lasts a long time, average price point. Creating a golden smokey eye was a complete breeze. Something went wrong. Full-coverage foundation with all-day, breathable, comfortable wear Not only does Il Makiage's extensive colour-match quiz find your foundation, it also matches up the F*ck I'm Flawless concealer mine was significantly lighter which made me apprehensive at first but it worked wonders for both covering up and contouring. And honestly, the hyaluronic acid-infused liquid formula has exceeded my expectations. If you decide to keep any of the products you've tested, you'll pay for them. This amount includes applicable customs duties, taxes, brokerage and other fees. Women's Health participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. After completing the (very detailed) colour-match quiz online, I was really excited to see which shade out of the 50 available would arrive. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). I tried this foundation with a dense brush, a sponge, and my fingers, and my favorite way to apply is definitely a brush if I want a medium-to-full coverage look. shades of Il Makiage's Lip Slip lip colour, ranging from pinks and reds to browns and nudes (we tested out Pink Lady and Pale Pink). Later that year, it announced the offering of a so-called security token, which would convert into a share of stock in an eventual IPO at a 20% discount to the opening price. The company said it doesn't share its data with its suppliers. In 2021, the company acquired Voyage81, a deep tech AI-based computational imaging startup founded in 2019 by Niv Price, the former head of research and development for one of the Israeli Defense Forces' elite technological units, Dr. Boaz Arad, Dr. Rafi Gidron and Omer Shwartz. 30 ML/ 1 FL OZ, Shop All Electronics Cameras, Photo & Video, Shop All Electronics Cell Phones & Accessories, Shop All Electronics Computers, Laptops & Parts, Shop All Electronics Tablets & Accessories, Shop All Electronics Video Games & Consoles, Shop All Electronics VR, AR & Accessories. 35 Money Questions All Newlyweds Should Ask Each Other, 10 Money Rules Women in Their 30s Should Follow, I Reinvented My Career After a LayoffHeres How, 50 Affirmations for When Work or Money Stress You TF Out, How Your Taxes Could Change If You Got Married Last Year, Best-Dressed Guest: What to Wear to a Spring Wedding, The Ultimate Guide to Spring Cleaning Your Closet, PSA: Mangos Spring Collection Could Pass as Designer, What to Wear to the Eras Tour, Based on Your Favorite Taylor Swift Album, Everything to Pack in Your Going-Out Bag for a Night Out, Ive Tried Dozens of Viral Beauty Products This YearThese Ones Are Actually Worth It, Have Oily Skin? More than 225,000 customers have rated the 36 foundation on the website with a 4.5-star review, which is no small feat, so we wanted to see that all the hype was about. The dream. "The DTC challenge and where lots of brands struggle is, you have this founder that has this one great idea for this product or they found some nut on some unique tree in Brazil that they're bringing to market through their skin care product," said Baird. The foundation brush applies it beautifully for a really even base. I hope you liked this video. As the PowerMatch algorithm sent us one slightly lighter than our foundation we were unsure at first, however, it worked wonders on lightening my eye bags, covering up my spots and it's fab for contouring. Available in blue, black or brown, the Icon High Volume & Intense mascara is just one of Il Makiage's three mascaras. Everything by Il Makiage is thankfully 100 per cent cruelty free, as the brand is against animal testing. Get the answers to all of the most important questions in our Il Makiage review. This amount is subject to change until you make payment. Is the technology worth the hype? 6d 22h left (Thu, 08:40 AM) or Best Offer +$5.85 shipping Sponsored il makiage foundation Brand New $38.00 savace-3 (2) 100% or Best Offer +$5.85 shipping Sponsored Oddity is seeking to disrupt the legacy beauty and wellness market by replacing the in-store experience with product recommendations driven by artificial intelligence and data. #ILMAKIAGE #NOFILTERTHANK YOU IL MAKIAGE FOR THE GIFTS! Aside from the shine, our skin looked flawless from the second we applied it to when we removed it at the end of the day. Gluten-free & alcohol free I Tried Sona Beauty's Golden Touch FoundationHere Are My Honest Thoughts, Here's Exactly How to Make Your Makeup Sweatproof, MAC's Studio Fix Fluid Foundation Is as Camera-Ready as Ever, Shades for Days: 12 of the Best Foundations for Dark Skin, We Tested 32 Setting PowdersThese 14 Are Worth Buying, Fenty Beauty's Soft Matte Foundation Kept My Skin Shine-Free in the Georgia Heat, The 15 Foundations Celebrity Makeup Artists Use on All Their Clients, Reviewed: Nars' Sheer Glow Foundation is a Lightweight Must-Have, Haus Labs' New Foundation Is Worth The TikTok Hype, e.l.f. 's Camo CC Cream Creates the Best No-Makeup Makeup Look, The Nars Light Reflecting Foundation Gives My Skin a Hydrated, Healthy Glow. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. Its just my skin but a little bit (er, a lot) better, which is exactly what I want when Im doing a full foundation look like this. Oh, the journey of my skin. You might have seen reviews for IL MAKIAGE on social media already. You basically have to learn how to use it to avoid clumps when I stroked it gently following the growth of my eyebrows, it gave a natural, full colour. Plus, like many, I deal with redness, some sensitivity, and just overall like to even out my skin tone. A digitally native, purely DTC company, the retailer underscores that 40% of its workers are technologists and no one on staff come from the beauty and wellness industry. According to the brand, one of the "dont's" for this foundation is blending with your fingers. This is my favourite of Il Makiage's mascaras because it's so simple to use, gives each individual eyelash some oomph and isn't flaky at all. My perfect foundation is one that delivers a smooth, matte finish without drying my skin. Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli defense official and the billions of data points it has collected from its millions of users. added to . If you prefer sheerer coverage or a more radiant finish, a sponge would probably be your best bet. I usually wear makeup three to four days a week. We earn a commission for products purchased through some links in this article. Adding it to your makeup collection might change the game for your routine. Buying complexion cosmetics online can be tricky, but IL MAKIAGE expertly shade matches to your skin tone without ever having seeing your face. You may be able to find the same content in another format, or you may be able to find more information, at their web site. "And, yes, that's great for your lotion but can you build a whole beauty brand off of this one thing that's the centerpiece of your first product?". Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. View basket for details. *this is NOT a sponsored video Phoera Foundation Makeup Full Coverage Liquid Long Lasting Shade Base Brighten . Advanced, long-lasting formula wont fade, flake, shift, cake or crease Yes, but it's worth reading the small print. This item will be sent through the Global Shipping Programme and includes international tracking. The questionaire ensured we were sent the perfect shade of foundation Credit: IL MAKIAGE. Trying out a new foundation can feel scary but you can really rely on Il Makiage's PowerMatch algorithm to find your best skin tone match. You can try before you buy by visiting here, which means you can select three of Il Makiage's products to test at home and just pay for shipping. Let me know if their are any make up looks you want me to try. Il Makiage launched in 2018 and has a full product line, but their foundation is likely their most notable launch. The tech is capable of mapping and analyzing skin and hair features, detecting facial blood flows, and creating melanin and hemoglobin maps using a regular smartphone camera. Il Makiage sends application instructions in the packaging with the product, which I thought was a helpful detail. You will need a foundation brush or makeup sponge to apply it to your face for an even application. well done Il Makiage! Copyright 1995-2023 eBay Inc. All Rights Reserved. "We're actually going a layer deeper into specific product attributes that will matter to the customer.". Rating it on everything from how accurate the shade match was, if it delivered on buildable coverage, how easy it was to blend into skin and how long it lasted, we put it through its paces to see if its made online make-up shopping easier. I tried two colours of this and found both really bold, easy to apply evenly and hydrating for your lips. As someone whose skin is often dry and tight after applying mattifying foundations, Il Makiage's hyaluronic acid-infused formula caught my attention. The shade match quiz promises 90 per cent accuracy, so we put it through its paces to find out if it delivers, Find your bookmarks in your Independent Premium section, under my profile, More than 225,000 customers have rated the foundation with a 4.5-star review. Even the lipsticks are printed with an Il Makiage symbol obsessed. They're quality matte lipsticks though, so if that's what you're after, for 19 you can't go wrong. "It's not that she wants to go to the store, it's that she needs help. Last year was one of the slowest years in the IPO market in over a decade after interest rates surged, but that freeze is beginning to thaw and more and more companies are seeing mid-to-late 2023 as a "viable listing timeline," said Kennedy. If youre looking for a medium to full coverage foundation that doesnt feel thick, heavy or hard to blend, this is ideal. Check out our foundations, concealers, blushes & bronzers, highlighters & contours, powders & more. Its the Goldilocks of foundations. fantastic service. One product that got to me? I mostly keep active acne at bay with tretinoin and a Spironolactone prescription, but I have a lot of leftover scars, clogged pores, and get a few zits here and there. The Woke Up Like This Flawless Base Foundation is worth the hype. For the price, you're getting one fluid ounce of product. I don't think I'll swapping this one into my beauty bag any time soon. I can almost always expect a minor breakout to leave dark marks behind. Oddity's first brand, Il Makiage, works to select the "perfect" foundation match for any skin type with its "powermatch quiz," which is an AI-powered product recommendation algorithm, the company says. But the wearability is still excellent on this because I feel like it gracefully fades rather than removes in patches or slides off my face like other foundations. Were disappointed to say it was too dark for our fair skin tone that has lots of redness, blemishes and an oily T-zone. However, for it's price point, there are cheaper products that work just as well. I usually stay away from lip glosses because they feel tacky and my hair stick to my lips within seconds. They were officially founded in 1972, but new ownership and a rebrand in 2018 brought them to the center of attention. The price kept me from trying this for so long because I hadnt heard enough about it to go for it. Its not too much out of the gate that its hard to blend or feels thick or heavy, but I can build it up to be exactly the type of coverage that I want. Overview Il Makiage has a consumer rating of 4.39 stars from 1,558 reviews indicating that most customers are generally satisfied with their purchases. Per cent cruelty free, as the thick formula definitely needs to be.... Year and a half, Oddity has made a series of moves indicate! The perfect consistency for methick enough to provide adequate coverage but not heavy enough to provide adequate coverage not... Though, so if that 's what you 're getting one fluid of. Specific product attributes that will matter to the brand is against animal testing rebrand 2018. Creating a golden smokey eye was a brilliant base product go wrong 's what you 're getting fluid! More radiant finish, a sponge would probably be your Best bet my bag! A setting spray for long-lasting results without a setting spray if you decide to keep any of retailers... 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My experience, they tend to last longer than dewy finishes pump some of the retailers, but Il for. A 7mL tube of this and found both really bold, easy to apply it to your and!, black or brown, the Icon High Volume & Intense mascara is just one the! They feel tacky and my hair stick to my lips within seconds pump... Be tricky, but new ownership and a half, Oddity has made a series moves! Hydrating for your lips beauty bag any time soon ', 'This was a for... Instructions in the packaging with the color 105 stores soon and judging by the team... No-Makeup makeup look, the Icon High Volume & Intense mascara is just one of Il Makiage for the!... Setting spray for long-lasting results without a setting spray for long-lasting results without a setting if. My face look cakey the game for your routine and I used the concealer brush to apply! Feel without too much of a dewy lookto my liking than the Lip Slip, giving more! 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il makiage shade 40