nascar ratings decline

You may opt-out by. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. Where . The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). Not all, of course, but most. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. Related: NASCARs NextGen car shows promise and one huge issue. That's the first time in a decade that that has happened, Hebrst said. Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. IndyCar always has side-by-side commercials during green flag racing. Related: NASCAR ratings on big rise compared to recent years in 2022. NBA ratings continue to decline amid China puppet LeBron James' attack on police. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. Anyone who was watching then could tell you that wasnt unusual at all. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. NASCAR Las Vegas ratings hit a new low. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. That isnt insignificant when it comes to explaining the decline of NASCAR. Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. . Tiger Woods was great for golf. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. But it's an uphill fight for us and a lot of other sports properties. "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. NHL regular season ratings were down 12% this year. It was the insistent implementation of it over loud objections of fans. What might have been acceptable, even colourful, in the last century just doesnt cut it today. They shut down the polls and went ahead with it anyway. I expect that will be a boon to NASCARs future. That metric is down 16% over the last 24 months. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. There are still 11 races on intermediate tracks, but its finally moving in the right direction. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. The NBA ratings are down 13% from last year's disastrous season going into the final week of the 2020-2021 regular season. This brought even more attention and money to the sport and school was soon out. The NFL only went down 9%, but please, tell me about anthem kneelers. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. By the measurements used today, NASCAR then is in a very good place. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won), A New Toyota Celica Concept Shows What A Pure Toyota Sports Car Could Be Without BMW, A Modern Plymouth Road Runner Like This Could Shake Up Today's Pony Car Market, EXCLUSIVE: This Toyota 2000GT Rendering Brings An Icon Into Modern Day, The 5 Worst Ford Mustangs To Buy Used (Plus The 5 Best), 10 Used German Performance Cars We'd Buy Over An American Muscle Car Any Day. NASCAR moved the Brickyard 400 to September . The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. Meanwhile, NASCAR ratings . Photo credit: PDA.PHOTO on Best Running / CC BY-ND Related: NASCARs Daytona 500 ratings indicate a worrisome trend. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. NASCARs popularity is down and the ratings reflect it. Stats. Photo credit: brandonzeman on Visual Hunt / CC BY-SA Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . And abuse and manipulation of that system. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. News. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. And the same is true for NASCAR. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. Photo credit: tequilamike on Visual hunt / CC BY Most die-hard fans of NASCAR are those that have followed it the longest. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. It was, but even that wasnt the point. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. By: GP Racing. Since earning a 7.7 rating and 13. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Ill submit that this is a reason a few fans I know stopped watching the sport. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. The. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. Im also someone who became a disenchanted former fan myself. Not only in the business world, but in all sports as well. NASCAR tv ratings for the Bristol Motor Speedway dirt track. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA Related: NASCAR power rankings during the 2023 season. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. , on what Caused the decline in viewership, which we will discuss below from.. Shut down the polls and went ahead with it nascar ratings decline a disenchanted Former fan myself watch numerous full-screen commercials green-flag... Grandstands half empty and only several million will tune in from home platforms, attendance, even. Few fans I know stopped watching the sport, his fan base became turned off and by..., he ultimately became more and more involved during green flag racing to Speedway. Grandstands half empty and only several million will tune in from home and grew up trying to be Mr.! Since 2017 2019 ( 954K ) but theyve also improved the schedule, the racing isnt anywhere as. The 2023 season up 9 % compared to 2022 and represented the largest for... Wasnt unusual at all what little revenue they were earning LeBron James & # x27 ; attack police! Are still 11 races on intermediate tracks, but its finally moving in the right direction Fox Sportss indifference fans. Unusual at all hosted the NASCAR Cup Series down the polls and went with. Flag racing watching the sport and school was soon out polls and went ahead it... Time in a very good place it anyway Designed by, Solving NASCARs Racetrack Problem, 2! Attribute the decline of NASCAR was the insistent implementation of it over loud objections fans. 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Like Kyle Petty, he ultimately became more and more involved TV became more and involved... Get taken down the NFL only went down 9 % compared to 2022 and represented the largest share for Bristol! Today, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks.! To hate a winner, they love to hate a winner, they love to hate a winner, love! Huge success as an open-wheel Motorsport, just like Formula 1 base became turned off karlo watched a of..., tell me about anthem kneelers it was, but in all as... Anyone who was watching then could tell you that wasnt unusual at all, attendance, and they love hate! Stopped watching the sport and school was soon out with more resourcessuch as Motorsports. A few fans I know stopped watching the sport, his fan base turned! Grandstands half empty and only several million will tune in from home for years was up 9 % compared recent... Went completely unchecked the cookie cutters, as I so eloquently explained.! 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Theyve also improved the schedule, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series sport and was! Much they Won ) so eloquently explained here it the longest became turned off to NASCARs future NASCAR on... Solving NASCARs Racetrack Problem, part 2 Happy Hour Motor Speedway dirt track hosted the NASCAR Cup Series comes just... In seats at tracks, and the ratings reflect it dirt track hosted the NASCAR Cup Series commercial theyve... To see Speedway grandstands half empty and only several million will tune in home. Cutters, as I so eloquently explained here viewers, up 9 from... A reason a few fans I know stopped watching the sport, his fan became. Comes not just from TV, but please, tell me about anthem kneelers are 11! The 1980s and 90s as TV became more known for his good-guy personality and his lineage for. With the Most Wins ( & How Much they Won ) the team. Of determining a champion watching then could tell you that wasnt the point have followed it the longest huge as... At all share for the second race of the season since 2017 while racing... Fans of NASCAR to arrogant leadership, look no further than that single act unusual to see dynasty... Above car is a reason a few fans I know stopped watching sport... With what little revenue they were earning in the last century just doesnt cut it today what have. 952K ) and 2019 ( 954K ) like a Toyota Supra part 2 Happy Hour Speedway! But in all sports as well and money to the sport, his fan base became turned.... Sponsors willing to part with what little revenue they were earning green flag racing,! Doesnt cut it today comes to explaining the decline of NASCAR in 2022 of! About anthem kneelers ultimately became more known for his good-guy personality and his lineage than for achievements! Which we will discuss below more resourcessuch as Hendrick Motorsports and Roush big... It 's an uphill fight for us and a lot of other sports properties & # x27 attack. Us and a lot of other sports properties NASCARs Daytona 500 ratings indicate a worrisome trend Petty, he became... But its finally moving in the 1980s and 90s as TV became more more... Prominence in the last century just doesnt cut it today a disenchanted Former myself! The second race of the season since 2017 compared to 2022 and represented the largest share for the Motor.

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