Subscribe to get updates on new-age workforce trends, Productivity metrics, industry best practices. Sara wants to set a good example for her team by being ambitious with her OKR, so she decides to reach a little further, and establishes an Objective of securing $10 million in funding. Industries from insurance to real estate feel the benefit of implementing digital transformation. Interestingly, we had this discussion even though we had established an automatic report that everybody agreed on. For many companies, the goal of digital transformation projects is to offer seamless, satisfying customer experiences. A quality website is a gateway to digital marketing, it is the one single place most of the users visit and it is important to maintain the website quality with the relevant content. Cost reduction 5. However, the best way to develop an effective digital transformation strategy is to learn by example. Director of Operations. Excel download. - Increase the number of signups from 500 to 1,000 per month. Digital transformation the use of technology to radically improve performance or reach of enterprises is a hot topic for companies across the globe. OKR software helps the Digital marketing team to track the metrics that matter to business continuity. According to Gartner, "Digital transformation can refer to anything from IT . Adopting blockchain technology. Discover a few inspiring digital transformation examples and meet the companies which managed it well, helping them enter a new level of growth. Janine and other members of the tech strategy group have a meeting to discuss how they can use OKRs to set ambitious goals over the next year for their product. Recognizing the key Results that matter to business will help in crafting OKRs. The digital transformation example of this cosmetic giant that has seamlessly linked its online and in-store offerings is its cross-platform channel initiative, Happening at Sephora, which displays all the events, launches, and activities at the physical stores onto their digital channel. Examples of digital transformation in banks: Adopting mobile banking applications and mobile payments. Since there is a wide choice for a customer today, customer experience and retention become a priority. Infrastructure operations, industrial operations, OT and IT, and manufacturing operations are all examples of active management. Therefore we decided to do use our weekly leadership meeting on Wendnesday to both look back and plan for the next days. Digital transformation examples IT modernisation, like cloud computing Reskilling employees Implementing digital tools like artificial intelligence (AI) to free employees to focus on tasks requiring creativity, problem-solving, and more human skills Using design thinking to discover and resolve pain points in the customer journey The Value Proposition Canvas details the central components of your offering (the product or service). OKR Project Manager, example 1: An OKR with a focus on spreading responsibilities and increasing delivery security. He suggested setting objectives and key results more frequently - quarterly, or even monthly - to keep pace with the modern, fast-paced industry. Become a thought leader in the industry and increase the visibility of our expertise. For example, when undergoing digital transformation, an organization will need to move from analog to digital data storage a significant internal project that requires a revised data protection approach and up-to-date digital security measures. Objective:Improve Existing Web Page Quality, Blogging is a very important aspect and it drives the traffic to the website it is essential to measure the traffic to validate the strategies adopted, Objective: Enhance the quality of future Blog Posts. If we had paid more attention to the confidence level early on, we might have been able to still achieve the goal. Digital Transformation Director. Almost weekly we are trying to introduce new roles with their respective examples. They decide to come up with a few big-picture goals first, and then work with their teams to establish OKRs to achieve those goals. Aligning OKR means unifying your company at every level and tying daily activities with the company's vision. OBJECTIVE: Generate new bookings pipeline, OBJECTIVE: Recruit World-Class A-Players for Our Sales Team, OBJECTIVE: Develop Our Reps into the Best Sales Team in the Industry, OBJECTIVE: Grow Our Sales in the Central region, OBJECTIVE: Improve Sales in South America, OBJECTIVE: Implement SDR social selling process, OBJECTIVE: Grow Our Upsell and Cross-sell, OBJECTIVE: Enable Our Sales to Be More Successful, OBJECTIVE: Improve our Sales Analytics Process, OBJECTIVE: Grow Sales Through our Channel Partner, OBJECTIVE: Create an Exceptional Corporate Culture / Delight Our Employees, OBJECTIVE: Improve Our Employee Retention, OBJECTIVE: Improve Our Employee Engagement and Satisfaction Score, OBJECTIVE: Make All of Our Managers More Effective and Successful, OBJECTIVE: Complete Our Employee Reviews Efficiently and on Time, OBJECTIVE: Transition to Ongoing Performance Management, OBJECTIVE: Launch the New Product Architecture, OBJECTIVE: Build a World-Class Engineering Team, OBJECTIVE: Drive Quality for Features in Our New Release, OBJECTIVE: Improve the Email Delivery Architecture, OBJECTIVE: Launch a high-quality Product Beta, OBJECTIVE: Launch the New Product Successfully, OBJECTIVE: Be Proactive with Customer Success, OBJECTIVE: Deliver a World-Class Customer Support Experience, OBJECTIVE: Ensure Customer Support is a High-Performance Team, OBJECTIVE: Implement a Scalable Customer Support Process, OBJECTIVE: Track All Critical Support Metrics, OBJECTIVE: Improve our Annual Budgeting Process, OBJECTIVE: Improve our Financial Reporting Process, OBJECTIVE: Improve our IT and Infrastructure, Win 1,000 deals worth $10M in bookings by 12/31/17, Generate 50,000 marketing qualified leads, Reduce churn to <5% annually through customer success, Roll out a continuous two-way feedback loop via weekly surveys, Maintain an average employee satisfaction score of 8 or higher, Create & launch new mentorship program by the end of Q3, Develop 15 customer case studies by 4/30/17, Secure an award at an industry conference, Hit company global sales target of $100 Million in Sales, Achieve 100% year-to-year sales growth in the EMEA geography, Increase the company average deal size by 30% (with upsells), Reduce churn to less than 5% annually (via Customer Success), Interview 20 customers per month and get feedback, Launch an ongoing 2-way closed-loop feedback process, Achieve a weekly Employee Satisfaction / Pulse Score of 8+, Celebrate small wins and any type of progress every single week, CEO and SVPs to launch a monthly all-hands Town Hall and open Q&A meeting, Win a Best Product of the Year award at the industry conference, Generate Net-New Unique leads via Account-Based Marketing, Improve our new marketing automation process, Reduce the Customer Acquisition Costs by 20% in Q3, Build a new top-down and bottom-up Excel model to analyze the ROI, Document and implement the new ABM process, Do 2 weekly alignment meetings with the SDR team, Do 1 weekly alignment meeting with SDR team managers, Generate 20% of closed-won sales via ABM efforts in Q4, Improve conversions on Landing Pages by 10% in Q2, Get 10 new inbound links from relevant websites, Improve our internal on-page optimization, Finalize and launch 1 newsletter per month, Have 30 media calls/meetings by end of Q1, Have 15 calls/meetings with key industry influencers, Secure 2 speaking spots at the Annual Industry conference, Do 2 analyst calls - provide the new product launch update, Create a Customer Community Strategy based on best practices, Publish 60 articles during the quarter and get 6,000+ page visits, Get 30% of our customers to participate in the community, Reach out to 12 industry experts and thought leaders in Q1, Interview them and publish the interview articles on our community site, Research and publish the Industry Report & Infographics for the community, Finish all the new product website updates, Work with PR to provide technical product specs, Give an exclusive pre-launch update to customers and partners, Finalize product datasheets, feature briefs and sales enablement info, Publish 5 new partner-focused whitepapers by Q1, Launch 7 webinars to educate our partners, Do a 5-city Lunch & Learn event for partners, Keep pipeline above 5x of quota to ensure a 20% Win Rate, Hire 5 new Sales Managers by the end of January, Maintain a 4:1 onsite "Interview Offer" ratio, Ensure we do regular sales coaching every week, Bring in the new sales training company to improve our training, Do regular monthly anonymous surveys of SDRs and AEs and get their feedback, Develop relationships with 50 new targets or named accounts, Onboard 10 new resellers that focus on the Central region, Offer extra kicker to AEs to achieve 120% focusing on the Central region, Implement a new sales training program for our South American team, Receive 5-star reviews from our customers who will serve as references, Bring in $50,000 in bookings by end of Q3, Increase upsell and cross-sell revenue by 40%, Have regular weekly alignment meetings with Customer Success, Ensure we update our new sales technology stack, Implement the new process for measuring Outbound vs. Inbound, Revise all the email sequences and upload it into the new sales messaging tool, Update the CRM based on the new sales pipeline review process, Help the VP of Sales with the new data to finalize the new compensation plan, Implement a sales analytics and Business Intelligence platform, Set up sales cycle and average deal size triggers to email our VP of Sales, Review Sales Activity metrics and send a weekly summary to the team, Review Sales Pipeline metrics and send a weekly summary to the team, Review retrospective Sales Results metrics and send a weekly summary to the team, Recruit 30 new channel partners in Eastern, Central and Western geographies, Finalize the new 20% channel sales promotion for Q3, Implement the new channel partner website section, Improve the channel partner onboarding process and documents, Create clarity of all departments and teams via clear OKR goals, Celebrate "small wins" and any type of progress every single week, CEO and SVPs to launch a monthly Town Hall with Open Q&A, Improve our 2-way closed-loop feedback and ongoing performance management process, Improve our employee engagement score and employee satisfaction to 8 or above, Survey employees monthly on how to make our company an even better place to work, Assess if we are paying salaries and benefits at market rates, Offer our employees a $500 reward for referrals of A-Players whom we hire, Hire 25 new employees this quarter for the 5 requesting departments, Survey interviewees after each interview process and get feedback, Ensure every manager company-wide is doing an ongoing, 2-way feedback loop, Survey employees using a Pulse (Employee Satisfaction Index) weekly, Ensure we are setting clarity of work with goals to boost engagement, Provide consistent training to managers on how to manage effectively, Ensure every manager is doing regular 1-on-1 meetings with 2-way feedback, Do monthly anonymous employee surveys to get feedback on managerial effectiveness, Survey our employees on how they like our new ongoing performance process, Collect all performance review notes from our 30 front-line managers, Announce the transition from the outdated annual performance review process, Implement the ongoing 2-way closed-loop feedback with lite check-ins, Announce new annual reviews to serve as a summary for the ongoing process, Have engineering team contribute X story points, Upgrade our database and complete data migration, Offer a $500 reward for referrals to A-Players, Hire 5 referred engineers with exceptional references by end of Q2, Maintain a 4:1 onsite "Interview Hire" ratio, Implement the new QA automation tool and process, Ensure no more than 1 critical bug reported in Q3, Ship the new architecture docs to all internal teams, Conduct 30 customer development interviews, Review 10 usage videos via UserTesting.com and summarize it internally, Do 2 training sessions on the new product for Marketing and Sales teams, Help Product Marketing by reviewing their technical spec documents, Interview 50 prospective customers and get their initial feedback, Get usability score above 8/10 on UX mockups from 20 prospective customers, Specify 5 elements in UX mockups to increase product's usage engagement, Get internal feedback score of 10/10 from the sales team, Be proactive in assessing our drops in account usage or at-risk usage, Apply Best Practices to ensure we have NPS score of 8 and above, Implement a Customer Success platform to track customer health, Reach out to customers who appear to be at-risk, Achieve a CSAT of 90%+ for all Tier-1 tickets, Resolve 95% of Tier-2 support tickets in under 24 hours, Each support rep to maintain a personal CSAT of 95% or more, Maintain a weekly Support group ESI/Pulse score of 8 or greater, Finalize resource allocation with the VP of Support, Promote 2 customer support reps to managers, Implement our new customer support platform, Updated 30 "How-To" articles on the Knowledge Base, Track and report on Number of New Tickets to Resolved Tickets, Track and report on Average Resolution Time, Track and report on Top 10 Customers by Active Tickets, Have a meeting with every VP about the new process, Review everyone's budget proposals before mid-Q3, Implement the cloud-based version of QuickBooks, Ensure we close our financials within 2 weeks of a quarter, Implement the new cloud backup system and process, Improve internal IT satisfaction and response time. One of the most rewarding Agile transformation obstacles to overcome is seeing business and technology work better together. The feedback was positive from everybody. Although omnichannel retailing and digital shopping are leading retail trends and are cited as one of the disruptors, 90% of retail sales are still happening where sales have taken place for hundreds of . Strategic Marketing OKR examples. Marketing OKR Examples. Key Result 1: Increase partnerships in key locations by 10 more. Digital marketing leaders can use OKRs as a guide to analyzing both the "what and how" Objective: Boost engagement on social media One of the most well-known examples is Netflix. If they did this each time, then they would be able to assign a grade of 100%. As a side effect, this quarterly review also gave as a quarterly break point to assess what we had done in the previous three months. The initial focus therefore was to give my leadership team and me a way to have a weekly update on our progress towards our quarterly goals, and to decide next steps. Key Result 1. They decide to write their Objective in a way that allows them to focus on both increasing retention and reducing churn, since they know that they have opportunities to do both in the next year. According to a PTC survey, 40% of management executives believe that operational efficiency is the biggest advantage DT brings. We found that we had a gap when an incident spanned several teams and there was a hand-over. The said key results are measurable through a defined set of indicators or scores (usually between 0 and 1.0. Better customer experience #1: Information Security An OKR best practice is to start with top corporate objectives which are then cascaded to department or team OKRs. OKR Examples for Leadership But for the biggest impact, OKRs should be used to inspire organization-wide, focused change. Keisha, the VP of Marketing, knows that figuring out what increases retention and what causes customers to churn will be critical as Company X grows. Raise the sprint velocity from 45 to 75 points points 75 45. However, they might not directly contribute to your company's sales goals. Intranets can also open channels of discussion among workers on teams who would otherwise have had little contact. Objective: Make the platform the most secure online lesson planning tool on the market. Achieve 10,000 views of the recorded webinars views 10000 0. OKR Examples Collection of OKR examples for your business; . Increase on-time task completion rate from 60% to 90% Customer Success OKR Examples Enhance the capabilities and training of the Customer Sucess team members Build personal development plans with 100% of the team Increase task success rate from 80% to 95% Submit 5-8 training and coaching opportunities Digital marketing teams should consider Key Results that help measure conversion rates, click-through-rates on campaigns, geo-targeting and segmentation, as well as quality of leads being brought into the company. location = 'https://datalligence.ai/thank-you-for-demo/'; Our OKR coaches will work along with the organization to create specific OKRs that align with and deliver organizational objectives. Marketing goals have to be totally aligned with the organizational goal. We used a movable whiteboard as our main OKR board. This is always linked to a core business objective. Digital transformations require time, resources and funding. Up to 5 users Full access. This template provides a streamlined way to display your OKRs in a presentation. Better customer experience 2. Reduce excess expenditure by Q4 FY 2017-18. Software Developer OKR Examples. Lower the average volume of bugs per deployment from 12 to 2 bugs 3 12. Identify departments and process where repeated losses occur. In order to scale up their sales, marketing, and customer success teams, Company X needs to raise some additional capital. In this article, well walk through several real-world examples of OKRs to illustrate how you might use this powerful tool to drive innovation in your own organization. Increasing the security of the platform is another ambitious goal that Janine wants to tackle in the coming year. Set Goals in Writing 4. Objective: Increase recurring revenues over the next year. Digital Marketing is very dynamic and vital to a business and leaders need to ensure that they address all the methods available. Employee performance 6. 5 OKR definitions. Here are three examples of legendary companies that embarked on digital transformation with a focus on data. Please try again later. There are three ways to align OKR: top-down, bottom-up, and bi-directional. In this post we'll dive deeper into 10 use cases of digital transformation companies who took the leap and came out on top. Key results typically include hard numbers. The rise in omnichannel retailing is a confirmation of this transformation. They look online for some examples of OKRs for inspiration, and then get to work on creating their own. As technology evolves, so should your business. When these groups partner and build trust, it pays important dividends throughout the organization. There was an error trying to send your message. Note that in the gray text we have written "Increase deliverability" - this is an example of a Focus Area. Company OKR Example #1: Finish raising capital for growth needs In order to scale up their sales, marketing, and customer success teams, Company X needs to raise some additional capital. CEO of Adobe, Shantanu Narayen had this to say. If you aren't sure where to start with writing your OKRs, take a look at our OKR examples including company-wide examples, OKR examples for executives, and OKRs for specific departments in your organization. location = 'https://datalligence.ai/thank-you'; We already have seen that OKR is a lightweight approach that helps us keep the whole of IT well aligned. Grove modified Drucker's MBOs in two other significant ways. Based on this finding, we adapted the processes. Make an Action Plan 5. Objective:Improve and enhance Digital marketing, Digital branding techniques differentiate the company from its competitors and this can be measured through OKRs. Digital transformation is the process of integrating digital technologies into all aspects of a business to meet the market and changing business requirements. Our first cycle includes subsequent OKRs. OKR detailed presentation template. "OKRs are created as hypotheses made by separate teams or departments aligned to the . DPO can be contacted at [emailprotected]. "Objectives are inspirational and address what the organization wants to achieve. Here are OKR examples for various departments: Because OKRs are used to align all teams with an organizations top goals, your entire companys OKRs are only as effective as the ones you set at the very top. These capabilities are changing the roles of data scientists and analysts and driving the need for expert-level knowledge workers. For better readability, we've categorized these leadership OKR examples based on specific management roles and teams. We are still in the progress of OKR implementation at myToys. The setup of Monday morning get-together and Friday celebration and review did not fit with our schedules. Marketing gets its outcome by connecting and networking with people. At this point, we had a discussion around what the goal really meant. This helped us to make the change more visible to us and the whole organisation. For each of the Objectives, Liang is careful to select Key Results that are measurable, specific, and actionable. For the Product team, OKRs have been an important part of developing their roadmap and setting and achieving ambitious goals for their product. Last year we started on our digital transformation journey at myToys. Underneath and in essence, digital transformation is an invitation to level-up our ability to make sense of the world and become more connected - seamless even. OBJECTIVE: Strengthen our corporate culture, OBJECTIVE: Successfully launch our new product by the end of Q2. In an OKR implementation, the objective is qualitative and answers the question of what is to be accomplished. Let's get into the top 7 digital transformation goals you need to be considering. OKR software helps teams team to focus and prioritize on the target audience and ensure they are aligned with the customers behaviors. Key Results (Excerpt) Over the next week, we'll be sharing the lab results from the session in a series of . The team of content writers, Social media team, SEO specialist, Graphic team make a great contribution to the overall business and it is important to have the right OKRs for these teams to achieve the goal. Constantly sharing information that a customer might require to see will bring in conversion. The flipside of the same board is used for our dynamic agenda for the leadership meetings. Janine is the CTO of an online lesson planning tool that has been growing in popularity due to increased demand for virtual learning. Improve the effectiveness of online training modules. Decrease the average Q/A code evaluation time by 50% % 20 70. Digital transformation can refer to anything from IT modernization (for example, cloud computing), to digital optimization, to the invention of new digital business models. As such we need to actively communicate not only the goals but also the rationale behind these goals to the teams. But technology in itself can't deliver on the promise. Also, there is further improvement about how OKR can be used to support our transformation. Digital Transformation Examples in Marketing and Operations The Rise of Content Hubs As organizations look to engage with customers on more platforms, they require more efficient ways of distributing content. Objectives and Key Results, what most people call "OKRs," is more than a buzzy acronym used across the tech community. OBJECTIVE: Launch the new product successfully. Agile Coach. The big difference between project/task management tools is the level of granularity between these items and the enhanced visibility that Weekdone adds. Shorten the software development cycle. OBJECTIVE: Build Strong Relationships with Forrester and Gartner, OBJECTIVE: Launch a New Customer Community, OBJECTIVE: Make our community known by industry experts and thought leaders. Continuous business value realization. Examples of digital transformation in marketing. document.addEventListener( 'wpcf7mailsent', function( event ) { Inspired by the examples of OKRs that they saw at the conference, the executives of Company X decided to draft some OKRs of their own to align their team around what needed to be done in the next quarter, and eventually throughout the next year to be ready to meet the demands of their new, larger customers. The other two Key Results are also gradable, but in a different way: They can be answered with either a yes or no. Table of Contents hide 1. To view or add a comment, sign in, Das hrt sich sehr nach einem mglichst bald stattfindenden "Lunch & Learn" an ;-), Anil Tegginahalli AWS, PMP, PMI-ACP, CBAP, TOGAF, OCP, DevSecOps. Talk to our experts to more about OKRs. Digital transformation can help banks respond to changing customer needs, adopt new technologies, and balance between internal policies, compliance requirements, and the evolution of the financial services market. See this post for a recap what we learned in 2016. Reviewing examples of OKRs (Objectives and Key Results) can be an excellent source of inspiration for writing your own. Sara remembers that during the virtual conference, the speakers stressed the importance of making each Key Result gradable, so she makes sure that each of her KRs is quantifiable. At a high level, the goal of digital transformation in marketing is to find more customers while spending less money. IT at myToys is almost 150 people that cover everything in IT from operations, data warehouse / BI, logistics, ERP, our ecommerce shopping plattform, apps, and requirements management. - Keep customer acquisition cost of $20. A digital transformation strategy is the approach to remodeling the enterprise to incorporate digital technology across appropriate facets to achieve everything from greater efficiencies and collaboration to improving delivery speed and customer satisfaction. OKR simple presentation template. Once, it is very easy and interactive to change. 3. Boost engagement on social media OKRs can help in creating and measuring engagement in social media. Key Result 2. To achieve these goals, organizations need to update their systems, processes, organizations, and . The company has recently begun using OKRs to drive innovation and create a competitive advantage against other tools in the education tech space. To view or add a comment, sign in Nike is a popular name in the footwear industry. Key Result 3. Implement OKR Software solution for Health Care Industry. Objective: Conduct research to determine best approach for registry functionality. - Increase the number of MQL (marketing qualified leads) from 50 to 100. Each of the Product Managers who work on Liangs team typically have one to three OKRs that they own and report on during the Product teams weekly standups. Inevitable for every business to acquire customers online as most businesses are driven digitally. Since so many teachers rely on the tool to do their planning, its very important to Janine to make sure it is reliable, secure, and actively evolving to meet the needs of their customers. Key results typically include hard numbers. While the OKR framework is simple, actually implementing and writing your objectives and key results can be tricky. }, false ); Copyright 2021 | Powered by Datalligence. OBJECTIVE: Launch the new monthly newsletter successfully. Drawing from his experience working alongside numerous Agile software development teams, he is a subject matter expert on Agile practices and the benefits of aligning people, processes, and tools to promote organizational agility. Since the Product Owners are not part of the IT we need to convince them that it also is in their best interest that the IT spends time on our goals - even if this means spending less time developing new features in the short term.
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digital transformation okr examples