Better Brand is a new food tech startup founded by female Asian-American solo entrepreneur Aimee Yang. So we raised our first million and that was, you know, just for the purposes of R. And D. Right, We didn't know what was gonna happen, but we were going to figure it out and start this journey and movement. Oh very cool. Im a huge fan and have so much respect for the innovation journey there it also highlights how lucky we were to be able to get it right immediately. Um you know, we worked with four labs in the process on different components of R and D in the process, one lab has, you know, understands the entire scope and, and we actually have, you know, very well protected, I key on on that from them, but, you know, we got it right from like almost immediately. Great. What is your key piece of advice for entrepreneurs in 2022, Oh my gosh, build an amazing team and keep pushing. Excited to be working with, and learning from, you. And start telling your story and take the consumer on the journey with you. So, you know, I think eliminating that would really that powerful, like emotional driver and bringing in showcasing what we can do by bringing joy and back into those experiences, right? Send me an email to. And so people were incredibly supportive and patient and I'm so you know, gracious for it and and appreciative and then went back in stock in july, same thing happened with like 30 some pay over 12 days. You should do this, do that. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Enjoyment requires toasting . You know, it's easy, it's there and it's become, you know, part of, part of my routine certainly. We have breads & buns ready. We are going to shake things up, UX Designer | Product Design - Figma | Former Digital Marketing Manager, Congrats Aimee C. Yang - proud of the product and team youre building , Driving Franchise Development at Inspire Brands, Co-Founder at Cart.com, advisor, angel investor & inclusive leader. Know someone that could be perfect for this opportunity? Um but how, like, I don't understand, was there like organic pr or was it just like you telling your friends and your friends, telling their friends definitely pr you know, um it was, I mean even that Forbes article that you had mentioned earlier that was like, okay, first woman to do this and um you know, and wants to innovate on the refined carbs industries, the beyond meat of carbs and you know, we're transforming a bagel into the two like banana slices. Id also remind myself that my job is to make the best possible decisions for Better, and to do so in the most authentic way possible. Yes. Mm hmm. Its supposed to be about joy and freedom and we want that for everyone. Lead rotation and automation takes on operational sales tasks. So we raised our first million and that was, you know, just for the purposes of R. And D. Right, We didn't know what was gonna happen, but we were going to figure it out and start this journey and movement. Anything you can share. I strongly believe in the latter if youre an entrepreneur who believes in your product/ mission, you should get it out into the market as soon as humanly possible. Aimee Yang: I founded Better Brand to solve the personal pain point I felt around diet and healthy eating. And and expand faster and do more. Its going to be super cute, and I would Love to meet you. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. We have a lot of things in the pipeline - is it the breakfast category? Looking for unicorn humans - if you know of anyone amazing - pls let us know! Just 3 months after launching the plant-based bagel, the brand closed a round of funding led by Alexis Ohanians Seven Seven Six. Question # three is what's your go to business resource when it comes to like a book, a podcast or a newsletter. My husband literally says that at least once a day he'll kill me for saying that, but he's like, I just want to eat all the things and you know, anyway, I know those fields, why do we have to live a life with these limitations? Question number four is how do you win the day? & join thousands of other founders who are putting these tips into action . How did your company get started and why? a portion of all sales are donated directly to educating women and girls around the world and providing 12 years of free, safe, quality education. Reflecting on these past few months in absolute awe of our team and. is a lot of bagels and let me tell you who we struggle to fulfill that. Everything is non-GMO certified, and our . (FWIW, most regular. Alexis Ohanian Sr. - deal. Because because I think what a brand does is you can look at it and and it tells you so much about who the company is, you know, what they represent. 00:23:13Edit Their Um well, I think, I mean, I spoke to a lot of people working on research in this space, mostly academic to be, to be fair at that point, because there weren't a lot of practical applications of it, which I thought was was really, really interesting. The past 8 months have absolutely FLOWN, I'm so proud of this team and everything we've accomplished. Jobs . "I've struggled with diet my. So that's kind of how we started and after I had that fundamental knowledge and understanding the market and you know, um some idea of how we would start, we fund raised. Um, to be able to tell your story, right? I have an amazing opportunity for you! First, we got really lucky with our R&D our thesis proved functional the first time around, and it allowed us to move quickly and be really efficient with capital. Um, and and then, you know, we did a ton of consumer research and testing and why I wanted to start with the table is the one who doesn't love a bagel, right? What's kind of like mind blowing to me is I just never even thought of that, like I just never even thought who could make carbs in a different way? I just love it. Um, but you know, it's something that we've really built up over time and now we're working with, you know, a really high functioning, incredible three pl to, to help us navigate and have brought on, you know, incredible leads on the team on the operations side. 3. And we know that together, well create it.. Um, so one of the first things that we did was we brought on a branding agency that, you know, was absolutely incredible. Like people were really interested from, from the get go 20K. Every time I think about it, I know that Better is just so special. Um and just just this incredible group of people who had just a lot of passion in this space and I think we're really kind of driving to help, which was certainly incredible. So like for you now is your focus on just growing the bagel side of the business or is it to introduce new products and kind of like keep steaming ahead or both? So then at that point, you know, I was like kind of going back to the earlier story, I was like, okay, this is what we're going to do, we're going to create this world where we don't have to worry about eating something and negative consequences associated with that, so at that point, you know, started doing a ton of market research, understood the market was was, you know, an over $10 trillion market, and just also straight, did you start sorry, on bagels or just in general carb food completely in general our scope. 00:24:24Edit Um and we've been back in stock in august and we have not been like we've been able to fulfill everything and growing really quickly, which is exciting. Okay, I don't know that one, I'm gonna have to sign up, Jason Calacanis very, very good. 00:01:14Edit Love it. 00:14:00Edit Well, I, we really love our branding, I think having just this incredible group of investors and supporters behind us um in driving forward marketing has been great. So I think in terms of that organic marketing word of mouth, I really believe in the power of brand and investing in your branding. The third reason is because if we're putting our stake in the ground is leading innovators in the refined carbs space, you know, what better way to start than by transforming the most carb heavy foods, a bagel into the carb equivalent of two sizes of banana, You know, it's like once we build that foundation then everything else becomes a little bit easier. So and and you know, I think that if you believe in the product right? But what's your approach to marketing to kind of like double down on the organic word of mouth that's obviously working in your favor. Congratulations Aimee C. Yang and warm Christmas welcome and cheers to Matthew McDonald, Brand Builder | Communication + Leadership Trainer | Nonprofit Founder. What unexpected lucky breaks happened along the journey without which you wouldn't be here today? Um, but it's like the race to space or something like that. BetterBrand #eatBetter, A quick respite from Ukraine news BetterBrand in Fortune keep going, Aimee C. Yang. Ive struggled with diet my entire life, constantly oscillating between feeling either guilty or deprived. Our first product, the better bagel which is you know obviously a really carb heavy food or the bagel is um we're transforming it into the carb equivalent of two slices of banana. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Um and then we're like okay, like I really need to focus on building somewhere infrastructure of the team. is a lot of bagels and let me tell you who we struggle to fulfill that. The, the bagel review moment, Alexis reviewing the bagel. https://lnkd.in/eF_w9pkm, Thank you, Fortune! I also cant talk about luck without giving a shout out to our investors a beyond amazing group of people who make me feel supported, inspired, and challenged on the daily. You know, when we've come so far in the spectrum of of of just pushing boundaries in so many other areas. #entrepreneur #startup #footandbeverage, INCREDIBLE MOMENT for BetterBrand as we OFFICIALLY announce our Global Launch into Whole Foods Market!! Tsai: Most startups have to pivot, evolve, but it seems like for you the stars are just aligning for you and its lightning in a bottle! And we have already started R and D on a number of other products. Oh my God, I should we should pitch that to him. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. And and expand faster and do more. Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. What was your launch plan to get the word out there? So question number one is, what's your why, why are you doing what you're doing? When it came to bagels, Aimee Yang felt like she only had two unappealing options. Number of Organizations that the person founded, Algorithmic rank assigned to the top 100,000 most active People, The organization associated to the person's primary job, Where the person is located (e.g. Founder & CEO @BetterBrand - We're Hiring! I always think back to Pat Browns story on Impossible how it took a year and $9M of trial and error to determine that heme couldnt actually be extracted in the way that was originally hypothesized. 21 comments on LinkedIn Thank you, Matt for allowing us to learn from one of the best in the world. Well, so it's really funny people always ask like, well, how do you inform this?
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