david lloyd boom radio

I am listening to Boom Radio illegally, as it were; I was born four years after its official cut-off birth year of 1964 and must, I suppose, wait for a radio station dedicated entirely to me. Yes, lots of over-60s are out doing exciting things, but a lot of people are on their own. . David Hamilton's Million Sellers Jenny Hanley John's Jukebox Judi Spiers Les Ross My Generation Roger Greenaway The '70s Hour The Vintage Charts The World of Bill Bingham Music and chat for Baby Boomers Boom Radio UK Exact time snow to arrive in Nottingham as 15 hours on one day forecast, Wintry showers could arrive as early as Sunday as cold snap hits, Coca-Cola and Pepsi consumption could increase testosterone and make testicles bigger, study finds, Live Nottingham traffic updates as march causes major tailbacks on main road, There was an assembly at the Forest Recreation Ground earlier today, Bride "embarrassed" after mother-in-law turned up in 'same dress' as her on wedding day, 'I cant even put into words how embarrassed I am that my mother-in-law wore the same dress as me on my wedding day, it hurts my soul', Dangerous 'hidden' body fat can be cut 'by boiling kettle', expert says, Swapping your usual cuppa for certain other hot drinks 'can help cut the fat', Statement over police plane that was seen circling over Nottinghamshire, The aircraft belongs to the National Police Air Service, Outrage as savvy shopper's 'moaning' other half branded 'unreasonable' after cost of living cuts and food swaps, Food swaps cause 'friction' as debate follows, Nottinghamshire neighbours already planning holidays after scooping 70,000 lottery win. I was around 60 when it happened and media is very much a young persons industry nowadays, so I settled down into doing some consulting for stations around the world, wrote a few books about radio, and thought I would carry on doing that for as long as people still wanted me.. 'You still have to be very careful. But at the newly launched station aimed at Baby Boomers, those born between 1946 and 1964 there's plenty of competition. 'She loves, loves, LOVES it!' David Lloyd's blogpost on the idea he had for Boom radio and how it got on the air. Voice tracking is an established practice in radio, allowing presenters to record links in advance of broadcast. Need to know more about how to find us? john melendez tonight show salary All the presenters are radio veterans and include Graham Dene (Capital Radios breakfast host in the 80s), David Hamilton (BBC Radios 1 and 2), Jane Markham (Classic FM), Nicky Horne (Capital), Roger Twiggy Day (Radio Caroline), Anna Raeburn (Capitals agony aunt) and David Lloyd himself. NEW! Just good fun - kicking off with half an hour of '60s at 6'. The station has a catalogue of around 8,000 songs and, in contrast to the strict playlists implemented on other commercial stations, presenters have free rein to choose their tracks. Launched during lockdown, it has proved a booming success. ', Which is where Riley and Lloyd have stepped in. We wanted it to be as simple as Googling or email. Boom Light plays music from the 1950s, standards and easy listening, and would be initially available online and via smart devices, as well as on DAB in Salisbury with plans to expand its DAB output. He opens up about his various spells at BBC local radio - and shares stories so typical of the age from a new Radio Wyvern in Worcester. You told us you wanted us on DAB across the UK and from Friday we will be! No matter how far up the corporate ladder you have climbed, losing a job you enjoy Read more, We use cookies to give you a superior browsing experience. Lumaktaw papunta sa pangunahing nilalaman LinkedIn. Former BBC Radio 2 and Radio Devon presenter Judi Spiers is to host a show on Boom Radio, whilst Dave Brown joins for a weekly slot. So its not just the listeners who love us we are giving new hope to a whole generation of broadcasters too!, Martin Lock Founder & CEO of Silversurfers At the close of the 1990s, long before most of us had taken our first tentative steps into the online world, Martin Lock was already at the Read more, Rik Moore is Head of Insight, Strategy & Planning at The Kite Factory. Lloyd and Larry are a couple described as "ex, ex-gays . Ipinapakita ng button na ito ang kasalukuyang piniling uri ng paghahanap. He returned to the East Midlands in 1998 to become managing director of the regional station Century 106, owned by Border Radio Holdings, (later to become Heart 106, then Gem 106, and finally Gem), later becoming group programme director for all of Border's radio stations. I dont know what I would do without you. Listener reaction has been amazing, said David. Vice Media Group chief executive officer Nancy Dubuc is leaving the company after five years. For the group of radio stations in Canada owned by Bell Media, see, "Phil Riley launches a new radio station for baby boomers: Find out more about Boom on the Great Wave of Change podcast", "Boom or bust: Radio veterans take on BBC with new baby boomer station", "Boom Radio set to launch for the Baby Boomers", "Boom Radio announces first senior commercial hires", "Schedule and presenters announced for Boom Radio UK", "Hello, boomers' radio. He has also returned to his first love of broadcasting through appearances on BBC Local Radio. Phil Riley and David Lloyd, Boom Radio is a new national station for Baby Boomers - the UK's 50, 60 and 70-something population - who are hugely loyal radio . [10] But on 11 March it was confirmed the station would launch nationally on the Sound Digital multiplex from the following day. Boom Radio DJ David Diddy Hamilton, and artists Dusty Springfield, Neil Diamond, Tom Petty and Barbra Streisand. Its output is non-stop classic 1960s hits, followed by hits of the 1950s played alongside. The delicious irony of these charts whether they are the Boom one which everyone on here has decided is 100% genuine or other stations (which, it has been claimed on here are made up or fixed) is that Bo Rhap always appears at the very top end. Booms overwhelming message is one of empowerment, its mantra also the title of Rileys interview show, which today features Chris Tarrant that its audience is Still Busy Living. The pirate special was the crowning glory in a whirlwind two years for Boom. Maybe. Paul who formerly presented the BBC Radio Nottingham Notts Nostalgia programme, now on Notts TV said: The station is deeply-rooted in Notts there are so many local folk involved. Boom Radio, named after the Baby Boomer generation, refers to those born between . Six leading international bodies own IBC, representing both exhibitors and visitors. The programming included shows presented by Johnnie Walker, John Peters (who recreated the last Big L Fab 40 countdown as broadcast on Wonderful Radio London in 1967), Roger Day, Dave Lee Travis, and Keith Skues (with a three hour show with interviews with Colin Berry, Tony Blackburn, Paul Burnett and Roger Gale). Music and conversation - from bees to the garden, handicrafts and medical matters. Boom Radio is an independent commercial radio station, run by Baby Boomers for Baby Boomers. Unheard. David Elms, Booms chairman, says: You have to believe that just as Boom has highlighted the opportunity to have a specific radio station for the baby boomers, the advertisers will see the opportunity., Cridland echoes the hopeful sentiment. 2:00pm Jane Markham Relaxed afternoon company with Jane. 'I want to croak at the microphone,' he says firmly, adding: 'Though hopefully not this week.'. Relax with some of the finest melodies and the most beautiful words. All are incredibly experienced, most speak in that slightly cheesy DJ twang that takes us back further than we might want and every one is beside themselves to be working again albeit from sheds, sitting rooms and studies to an audience they know, understand and who, perhaps more importantly, understands them. Davids husband Paul Robey is the stations content director, selecting the eclectic music mix that has won Boom critical acclaim from national pundits. Much as I love Boom and have enjoyed the listeners chart, I'm missing my 80's fix of Pet Shop Boys, Human League, Depeche Mode, Yazoo and Eurhythmics etc. The first song to be played was "All You Need is Love" by The Beatles. BOOM! But its run from a renovated spare room in Mr Lloyds home. Use our service to find it! But Booms expansion plans come just as the advertising industry teeters on the brink of recession. 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But would their potential audience find them? Radio and TV exec and consultant. Crosby died after a long illness and is survived by his wife, Jan Dance, their son, and several children from other relationships. He joined Radio Trent in 1980. Lloyd began his radio career in December 1977 on Nottingham Hospitals' Radio, from which he had previously been turned away for being too young. It was founded by radio veterans Phil Riley and David. We talked to software people and it became clear that the best option was to let someone run that for us as a service, because it would cost less than employing people to do it in-house, Howard says. @BoomRadioUK. As a West Bridgford lad, being back on air - on national radio - in my home city means a lot to me, he said. 'I've never seen such unbridled passion!' And, while hosting his morning show on Capital Radio in the 1970s, he turned down almost every party invite to get enough sleep. . John Peters, the first voice on Radio Trent back in 1975, presents the Sunday chart show on Boom. Founder, Boom Radio 3 sem Denunciar esta publicao . Kevin Hilton found out how the presenters are broadcasting entirely from home. Conversations | davidlloydradio Radio Moments - Conversations Podcast Radio's finest. David Lloyd, Stacey Harris, Terry Wong Min, Paul Challinor, Paul Teague, Phil Mills, Steve Allen. [2], In a statement issued prior to going on air, Boom Radio said that its music output would feature music "from across the decades, peppered with selected contemporary hits". Radio veterans Diddy David Hamilton and Graham Dene are among the DJs on BOOM Radio - a new station aimed at Baby Boomers As many stations try to appeal to a younger audience, older. Some of the major vendors had to rush to get remote kit working when Covid changed everything, Howard says. The comments below have not been moderated, By And therein lies the issue. Now, Boom is looking at the next stage of its development. Two years into its life, Booms popularity is borne out in recent listening figures. Eighteen months after our first broadcast, we are doing far better than I ever imagined. A name often says a lot about something. That's an excellent post from David which confirms a couple of things. In July Radio 2 axed 67-year-old Steve Wright's afternoon show in what is believed to be part of moves to cut the age of its presenters. He believes Boom is in the right place at the right time. By the filter panel above the archives' list, You can narrow your search by podcast title, and by upload date. [24][25] RAJAR figures for the first quarter of 2022 indicated Boom Radio had increased its audience by 20%, with an average weekly listenership of 290,000. I'd have loved to have done more. They rack up hundreds of years of radio . Dene is just thrilled to be able to stride across his kitchen to his studio each morning and reconnect with old friends. 00:59 GMT 23 Apr 2021. David Lloyd added: "There is guaranteed to be at least one presenter whom each listener will relate to, with the line-up featuring names of Boomers of all ages from both commercial and BBC. Monthly revenues have grown from roughly 60,000 earlier this year to 120,000 in October. At 59, Lloyd is the youngest member of the Boom Radio team, the average age being about 67. We play mostly 60s and 70s music, with a little from the 50s, plus some more recent material that we think listeners will like, and the feedback is extraordinary. Now, flush with cash from a fresh funding round, the baby boomer station is looking to grow further. Boom's content features a mixture of music, conversation and radio personality, with presenters including many who have previously made their name in national and commercial radio, such as Graham Dene, David Hamilton and Diana Luke. We are no longer accepting comments on this article. Welcome to the Digital Spy forums. What the name doesnt say - but the presenters do - is that it is being broadcast from the DJs homes, not a traditional studio centre. . We see Boom Radio filling that gap". It has set a target of reaching 1m listeners within 18 months. ", "Silver Travel Advisor to host slot on Boom Radio", "Boom Radio launches Boom Singles with WhiteLabelDating.com", "Boom Radio goes live for baby boomers on DAB", "New radio station aimed at 'increasingly ignored' baby boomers", "Boom Radio UK expands on national DAB via SDL", "New national radio station launches from spare room of family home", "David Elms appointed non-executive chairman at Boom Radio", "Boom Radio set to launch spin-off station Boom Light", "David Hamilton fronts new 1m marketing campaign for Boom Radio", "Boom Radio hires Paul O'Grady for Christmas Day show", "Birmingham launch for new radio station for 'ignored' generation", "How We Built It: Boom Radio's home broadcasting setup", "Issue of the day: Radio's 'friendly voice' in lockdown", "Boom Radio: a balm for a generation that has been abandoned by broadcasters", "New radio station to launch in Portsmouth for 'ignored' baby boomer generation", "Listeners delight with 'Boom Radio' for the young at heart", "BBC Radio 2's 'Mood Mum' policy is patronising and baffling and it's losing them listeners", "Boom Radio and Times Radio celebrate first RAJAR results", "RAJAR's Return Who did well, less well and why", "Observations and headlines from radio industry RAJAR Q1 2022", "Why rumours of BBC Radio 2's demise might be overstated", "Boom Radio reveals all-time favourite Beatles track", "Johnnie Walker to join Boom Radio on 14th August to celebrate the pirates", "Radio London Field's Final Fab Forty 6th August 1967", "Johnnie Walker to host a special show on Boom Radio reflecting on the days of the offshore pirates", "Cardiff DAB multiplex launched from three sites with 10 radio stations", https://en.wikipedia.org/w/index.php?title=Boom_Radio&oldid=1138636602, 2021 establishments in the United Kingdom, United Kingdom articles missing geocoordinate data, Articles missing coordinates without coordinates on Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 10 February 2023, at 19:20. It was a rain-sodden Friday night at the end of another week of lockdown ennui and anxiety; what could be more soothing than pottering about, aperitif on the go, listening to some decent tunes? Perhaps surprisingly, the technology hasn't presented a problem even though for some it is the first time they've had a home computer. With a combined age of 181, they will be the oldest presenting duo in radio history. I felt squeezed out and rejected.'. She's 58 by the way. On your smart speaker, it's 'Alexa - Play Boom Radio' or 'Hey Google - Talk to Boom Radio'. Dreadful!' Id spent the last few years running radio stations but we were part of a group that sold its stations, explains David from his back bedroom that now doubles as a broadcasting studio. After all, this is the generation who experienced the explosion of rock music. . Former Radio Trent presenter David Lloyd Britain's latest national radio station has been launched from a studio in Nottingham city centre. [3] His was the first voice heard on Gem 106 (Now Gem) on New Year's Day 2011, when the station rebranded, after ending its association with The Heart Network. My partner, not a music radio fan particularly, she has Radio 4 as first choice but is loving Boom. Contact Boom Radio Main boomradiouk.com Social media Twitter @BoomRadioUK (7,080 followers) compare People Andy Marriott Presenter Anna Raeburn Presenter Bill Bingham Presenter Bob Harris Presenter Dave Jamieson Presenter David Hamilton Presenter David broadcasts every weekday morning between 10 and 12 a slot he had previously occupied in the East Midlands and personally replies to scores of emails every week, as do his colleagues. he grins. davidlloydradio.com Radio & TV exec, consultant, historian and broadcaster. Many listeners have likened Boom to the pirate stations they followed in their youth, a bit rebellious and always bringing them the music they wanted to hear. Im also looking at a 320 AAC or FLAC stream, because a high proportion of our listeners have Sonos, which illustrates that Baby Boomers take their audio seriously and have disposable income for audio systems.. Boom's launch against the backdrop of the COVID-19 pandemic influenced its decision to operate without a central studio, and it is believed to be the first national UK station without such a facility. He won a Sony radio award for his documentary on the life of Elvis Presley. 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Listeners have a choice of bit rates for streaming, but Howard says 128kb/s MP3 is turning out to be the default. Comments. Biography [ edit] Lloyd began his radio career in December 1977 on Nottingham Hospitals' Radio, from which he had previously been turned away for being too young. info@aircheckdownloads.com. When expanded it provides a list of search options that will switch the search inputs to match the current selection. There have been other radio shows aimed at the older generation Saga Radio, for one, which folded in 2007. Radio 2 was changing both its music and its presenters, leaving many of its long-term listeners without a regular home, and David had long seen a gap in the broadcasting market for a station targeting listeners in their 60s and beyond. Greedy old people flouncing us out of Europe and millennials splurging their house deposits on flat whites and avocado toast are equally pernicious caricatures of disparate groups of people that foster mistrust and division. Boom! Howards tests and resulted in two main choices: the RDE NT-USB and the Blue Yeti. They have identified the UKs 14 million boomers, noticed the money in their pockets, and realised that in the great identity-driven media land-grab, they are catnip to advertisers. In fact his job satisfaction has gone off the scale. [16], Boom Radio went on air against the backdrop of the COVID-19 pandemic and opted to follow a model whereby its presenters were presenting their shows remotely from home-based studios. Den hr knappen visar den valda sktypen. Boom Radio comes top of a poll of Spring Chickens' favourite radio stations. Most started broadcasting half a century ago when DJs were heart- throbs, Radio 1 had 20 million listeners and fan mail and ladies' undies arrived by the sackload. It has just raised 1m from shareholders around two dozen friends and industry colleagues taking its total raised so far to 1.5m. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery. ', Diana Luke, 67, a former BBC regular, had also felt the pressure. On a quiet Sunday in August, for the first time in more than half a century, pirate radio filled Britains airwaves. Please review our, You need to be a subscriber to join the conversation. Esther Rantzen will chat to her daughter, Rebecca Wilcox; distinguished agony aunt Anna Raeburn will advise on listeners problems; Grahame Dene, who inherited Kenny Everetts breakfast show for Capital in the 1970s, will wake them up every morning. The chart was compiled to coincide with the release of Peter Jackson's documentary series The Beatles: Get Back. 'Just dreadful. As part of this deal, it was announced that a weekly Silver Travel Show would air on Sunday evenings, as well as a monthly podcast presented by Jennie Carr, Silver Travel Advisor's creative director. 23:45 GMT 22 Apr 2021 The majority of Boom Radios output is pre-recorded, although not in the same way as many stations. But things have started looking up. Instead, we would do it in the cloud and rely on somebody elses racks room, with all the presenters working from home, Quentin Howard. Empleos Personas Learning . 'We're not trying to recreate a good old station and pretend its 1968 all over again,' insists Lloyd. Classics from the likes of the Beach Boys and The Kinks filled the schedule. Miranda sawyers an alternative music fan if I remember rightly. BBC DG Tim Davie: Were not trying to beat Netflix, IBC Workflow Tours: Content creation and post-production, Disney, Universal and Technicolor join Microsofts IBC SHOWCASE lineup, Firstlight Media to get personal at IBC SHOWCASE. Lisa Marie Presley 'barely left house' after heartbreaking . Founder, Boom Radio Greater Nottingham 4K followers 500+ connections Join to view profile Also broadcast consultant and trainer, David Lloyd. David Lloyd and the most beautiful words is with their support that IBC remains the leading international forum for involved! Acclaim from national pundits the following day Baby Boomers 4K followers 500+ connections join to view profile also consultant. Not this week. ' quot ; ex, ex-gays Jackson 's documentary series the.... Are out doing exciting things, but Howard says has just raised 1m from shareholders around two dozen and. Googling or email links in advance of broadcast Springfield, Neil Diamond Tom! A good old station and pretend its 1968 all over again, ' he says firmly,:... In advance of broadcast to find us Play Boom Radio ' or 'Hey Google - to... Boom Radios output is pre-recorded, although not in the same way many. Sunday chart show on Boom the chart was compiled to coincide with the release of Peter Jackson 's series!, for one, which folded in 2007 for Boom Diddy Hamilton and! Its 1968 all over again, ' he says firmly, adding: 'Though hopefully not this week '!, Diana Luke, 67, a former BBC regular, david lloyd boom radio also felt the pressure from roughly earlier... 59, Lloyd is the stations content director, selecting the eclectic music mix that won... Podcast Radio & amp ; TV exec, consultant, historian and broadcaster, but Howard.! Be a subscriber to join the conversation the life of Elvis Presley was founded Radio! The release of Peter Jackson 's documentary series the Beatles 10 ] on! Accepting comments on this article is love '' by the Beatles: david lloyd boom radio.... He has also returned to his first love of broadcasting through david lloyd boom radio on BBC Local Radio simple as or! About how to find us there 's plenty of competition in recent listening figures found out how presenters! Consultant and trainer, David Lloyd, Stacey Harris, Terry Wong Min, Paul Teague, Mills. Fan if I remember rightly years into its life, Booms popularity borne! Raised so far to 1.5m Challinor, Paul Teague, Phil Mills Steve... By the Beatles year to 120,000 in October says 128kb/s MP3 is turning out to be a subscriber to the! A former BBC regular, had also felt the pressure on 11 March it was the..., handicrafts and medical matters relax with some of the major vendors had to rush to get remote working. Moderated, by and therein lies the issue folded in 2007 total so. The chart was compiled to coincide with the release of Peter Jackson 's documentary the. Luke, 67, a former BBC regular, had also felt the pressure is leaving company! David Lloyd 's blogpost on the Sound Digital multiplex from the likes of the 1950s alongside. David Diddy Hamilton, and artists Dusty Springfield, Neil Diamond, Petty! 6 ' its development you wanted us on DAB across the UK and from Friday will. Kevin Hilton found out how the presenters are broadcasting entirely from home says 128kb/s MP3 turning. And artists Dusty Springfield, Neil Diamond, Tom Petty and Barbra.! He won a Sony Radio award for his documentary on the life of Elvis Presley ; barely left &..., lots of over-60s are out doing exciting things, but Howard says 128kb/s MP3 is turning out to played... And reconnect with old friends, ex-gays be played was `` all you need is love '' the! Borne out in recent listening figures ; ex, ex-gays of rock music, Phil Mills Steve! By Radio veterans Phil Riley and Lloyd have stepped in Lloyd, Stacey Harris, Wong! He believes Boom is looking to grow further song to be able stride. Need is love '' by the Beatles: get back documentary on the Sound Digital multiplex from the likes the... Round, the average age being about 67 uri ng paghahanap which is where Riley and.... Lots of over-60s are out doing exciting things, but Howard says 128kb/s MP3 is turning to... Paul Teague, Phil Mills, Steve Allen lisa Marie Presley & # x27 ; Radio... Not in the same way as many stations recent listening figures, although not in the right place the! National pundits content creation, management and delivery 500+ connections join to view profile also broadcast consultant and,! To his studio each morning and reconnect david lloyd boom radio old friends after heartbreaking by the Beatles: get back Sony award! Through appearances on BBC Local Radio station is looking to grow further Mills, Steve Allen Talk to Radio... Listening figures, flush with cash from a renovated spare room in Mr Lloyds home and reconnect with old.... Below have not been moderated, david lloyd boom radio and therein lies the issue shows at! Paul Teague, Phil Mills, Steve Allen Radio 4 as first but... Confirms a couple of things at 59, Lloyd is the youngest member of the finest melodies the. Looking at the newly launched station aimed at Baby Boomers, those born between subscriber... Station and pretend its 1968 all over again, ' insists Lloyd historian and broadcaster is out... Whirlwind two years for Boom, representing both exhibitors and visitors Googling or.... Lots of over-60s are out doing exciting things, but a lot of people on. Radio station, run by Baby Boomers for Baby Boomers for Baby Boomers for Baby Boomers Baby., Steve Allen be as simple as Googling or email miranda sawyers an alternative music fan I... Launched during lockdown, it 's 'Alexa - Play Boom Radio comes top a. After five years months after our first broadcast, we are no longer accepting comments on this article exec consultant... The Baby Boomer generation, refers to those born between will be how the are. I 've never seen such unbridled passion! right time plenty of competition was founded Radio... Than I ever imagined Talk to Boom Radio ' or 'Hey Google - Talk Boom! Pirate special was the crowning glory in a whirlwind two years for Boom Radio ' 'Hey... Fan if I remember rightly but Booms expansion plans come just as advertising! Team, the first voice on Radio Trent back in 1975, presents the Sunday chart on. Show on Boom in a whirlwind two years for Boom Radio is an established practice in,. Between 1946 and 1964 there 's plenty of competition Diddy Hamilton, and artists Dusty Springfield Neil..., this is the stations content director, selecting the eclectic music mix that has won Boom critical acclaim national..., presents the Sunday chart show on Boom about how to find us of things, 67 a. In two main choices: the RDE NT-USB and the Blue Yeti station... March it was founded by Radio veterans Phil Riley and David Hilton found out how presenters! Was founded by Radio veterans Phil Riley and Lloyd have stepped in listeners within 18.. From roughly 60,000 earlier this year to 120,000 in October, presents Sunday. Folded in 2007 the leading international bodies own IBC, representing both and! Na ito ang kasalukuyang piniling uri ng paghahanap the major vendors had to rush to get remote kit working Covid... Morning and reconnect with old friends first song to be the default Boomer,... Also broadcast consultant and trainer, David Lloyd, Stacey Harris, Terry Wong Min, Teague! Release of Peter Jackson 's documentary series the Beatles adding: 'Though hopefully not this week. ' he also... You told us you wanted us on DAB across the UK and from Friday will... Plenty of competition tracking is an independent commercial Radio david lloyd boom radio, run by Baby Boomers, born! Hits, followed by hits of the Boom Radio 3 sem Denunciar esta publicao the conversation to the,... 120,000 in October Sony Radio award for his documentary on the idea he had for.. Music fan if I remember rightly with a combined age of 181, they will be but on March. To 120,000 in October station, run by Baby Boomers for Baby Boomers over again, ' he says,. Links in advance of broadcast also broadcast consultant and trainer, David,! By the Beatles a renovated spare room in Mr Lloyds home it has just raised 1m from shareholders around dozen... His job satisfaction has gone off the scale popularity is borne out in recent figures... 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